See how your message splits before you ship it.

sound.fan ships tools that simulate audience reactions, surface interpretation risks, and show how different audiences read the same signal. Built in the lab. Stress-tested in live rooms.

Try a system Joint ventures

Systems

Shipped from the lab

These systems are shipped from the Humor Genome research program, produced via the Midtown Show lab. More arrive as the lab generates them.

Backlash Predictor

A multimodal AI tool that scans campaign materials to simulate audience reactions, surface backlash risks before launch, and suggest targeted rewrites without flattening the creative voice.

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Joint Ventures

Take a system further

These are existing systems that could become standalone ventures, or hackathon outputs ready to be taken further. Each one has a working prototype and a clear market. What they need is a co-founder who brings the domain, the distribution, or the operational muscle to scale.

Backlash Predictor

Enterprise campaign risk analysis

What we bring: Working product, multimodal AI pipeline, demo traction, domain expertise in audience simulation.
Looking for: A co-founder with enterprise sales experience and connections to brand safety, PR, or marketing teams at mid-to-large companies.

Room Sense (Enterprise)

Corporate communication testing platform

What we bring: Live audience simulation engine, proven comedy-tested prototype, real-time interpretation scoring.
Looking for: A partner in corporate communications, HR tech, or executive coaching who can adapt the tool for business presentation and messaging testing.

Interpretation Analytics API

Developer infrastructure for audience modeling

What we bring: Core interpretation divergence models, persona simulation framework, research backing from Humor Genome.
Looking for: An engineer or technical co-founder who wants to build the API layer and developer experience for audience modeling as a service.

Thanks, we'll be in touch.

How It Connects

Part of a larger program

sound.fan is the commercialization layer for Humor Genome, a research program on audience-dependent meaning. Systems are stress-tested in live rooms at Midtown Show before shipping here.

The thinking behind these systems · Where these systems are stress-tested