AI that actually gets the joke
The first comedy AI that understands timing, tone, and what makes your audience laugh.
The Problem
Current AI can't understand what makes content funny—so it can't help creators scale comedy without destroying their voice.
AI Can't Get The Joke
Current AI systems fail at humor because they lack systematic understanding of comedic mechanisms, cultural context, and audience dynamics—leading to awkward, inappropriate, or simply unfunny responses.
Comedy Isn't Just Text
Humor depends on timing, delivery, cultural reference, surprise factor, and dozens of measurable dimensions. Off-the-shelf LLMs optimize for coherence, not laughs.
What We Build
The first AI system that systematically maps and controls comedic dimensions.
Humor Understanding System
AI that maps comedy across 12 measurable dimensions—from timing and delivery to cultural context and surprise factor—so personalization actually preserves what makes your content funny.
Configurable Comedy Controls
Fine-tune persona, aggression, edginess, delivery style, and 8+ other humor dimensions to match your brand voice. Your comedic identity becomes a reusable system, not guesswork.
Closed-Loop Taste Learning
Every audience reaction feeds back into the model. The system learns what your specific audience finds funny and automatically optimizes timing, tone, and delivery for maximum engagement.
Key Projects
Humor Genome
AI that understands comedy. 120k-sample dataset mapping humor across tone, timing, and comedic devices. Powers personalized content that keeps your brand's voice.
- 12 humor dimensions, 48 micro-traits
- Contrastive embeddings trained on reactions
- Benchmark scoring for punchline accuracy
Midtown Show
Live comedy platform that proves humor is measurable. We capture audience reactions in real-time—laughter intensity, timing, demographics—to validate and refine our Humor Genome taxonomy.
- Real-time audience reaction capture and analysis
- Comedian-audience humor compatibility scoring
- Live feedback loop: performance data → Humor Genome training
RoastBot: Humor Genome in Action
AI roast comic that learns your sense of humor in real time.
What This Is
RoastBot is a demonstration product showcasing our Humor Genome technology. It proves our infrastructure can personalize comedy at scale while maintaining brand safety.
The Challenge
Generic joke bots recycle prompts and miss context. They don't remember what made you laugh.
Our Solution
RoastBot proves our Humor Genome works: it uses collaborative filtering and taste vectors to calibrate to each user in real time. Every laugh updates the profile, tightening timing while staying brand-safe.
Tech Stack
- Serverless inference on Cloud Run
- Gemini prompt chains orchestrated with Vertex AI
- Firebase Auth + Firestore taste vectors with BigQuery analytics
How This Applies to Your Content
RoastBot demonstrates humor personalization for one user. The same technology scales to your entire audience:
Dimensional Control
- Persona tuning → Set your brand's comedy archetype (witty observer vs self-deprecating vs absurdist) and maintain it across all content
- Aggression/edginess dials → Automatically adjust how provocative your content is for different platforms (TikTok vs LinkedIn vs YouTube)
- Timing preservation → When cutting long videos into clips, keep punchline cadence intact instead of breaking mid-setup
Audience Learning
- Individual taste vectors → Audience humor profiles showing what each segment finds funny
- A/B testing that learns → Test thumbnail jokes, caption styles, video hooks—system learns which humor dimensions drive engagement
- Predictive scoring → Know if a joke will land with your audience before you post it
Brand Safety
- Benign violation control → Set boundaries for how close to offensive your content can get while staying sponsor-safe
- Cultural context awareness → Jokes that work in one market automatically adapt for another without losing the core humor
- Consistency templates → Your comedic voice becomes a reusable system your whole team can apply
Technical Architecture
Serverless, event-driven, observable. Built on Google Cloud but portable across providers.
Serverless Core
Cloud Run containers orchestrate inference. Pub/Sub and Cloud Tasks handle bursts. Zero idle capacity.
Event Mesh
Firestore triggers and BigQuery streams move assets from ingest to personalization in minutes.
Built-in Safety
Structured logging, automated red teaming, and feature flags. P95 < 2s, brand-safe outputs.
Traction
We’re actively measuring impact as our creator pilots expand.
- 12.4k+ labeled comedy samples across 12 humor dimensions
- RoastBot processing 500+ personalized roast sessions monthly
- Early pilots show 3× higher engagement on humor-optimized content
- Humor Genome taxonomy validated by professional comedians and ML researchers
- Active partnerships with comedy creators testing personalization controls
Use Cases
Comedy Creators
Configure your humor dimensions once—edginess, timing, delivery style—then automatically adapt your voice across platforms while preserving what makes you funny.
Brands with Personality
Define your brand's comedic identity across 12 measurable dimensions. Ensure every campaign, every platform, every market keeps your humor consistent and on-brand.
Content Studios
Learn what each client's audience finds funny. Automatically optimize timing, tone, and delivery across shows without manual A/B testing or guesswork.
Why We Win
We Mapped The Genome
12 humor dimensions, 48 micro-traits, 120k labeled samples. No one else has systematically taxonomized what makes content funny at this scale.
Comedy Is Our Moat
Generic LLMs optimize for coherence. We optimize for laughs. Our models are trained on crowd-scored reactions, not just text completion.
Control, Not Chaos
Competitors offer "funny" as a prompt modifier. We give you 12 configurable dimensions—persona, aggression, timing, surprise factor—that actually preserve your brand.
Roadmap
Building the operating system for comedy content creation—from idea to distribution.
Team
Engineers who perform comedy. Comics who code.
Michi – Founder
Full-stack engineer and improviser. Previously built creator tools for audio, live events, and conversational AI. Leads architecture and product.
Expert Guild
Specialized network of ML researchers, comedy writers, and production pros who contribute to datasets, model evaluation, and real-world testing.
Ready to scale your content?
Working with creators, studios, and brands to build custom production infrastructure. We'll respond within 24 hours.